2025 North American Trend Report

This research started in November 2024. It is a continuous project of mine, which tracks the North American Market’s activities. I’m unable to show previous year’s insights due to the NDA with Honda. However, the trend tracking activity and insights covered in this article is completely new and done apart from my previous employment.

In Fragmented Moments

2024, compared to 2023, is a year of many drastic changes. The public adopted AI into their daily lives faster than any previous technological advances. Industry cycled through micro trends with incredible speed. In addition to that, government changes that happened in the year are drastic. There is simply too much to handle for the average person. This causes an underlying sense of anxiety throughout 2024.

While no one person can comprehend all the changes at once, every individual can relate to them selectively, like a series of fragmented quick cuts in a movie scene.

I have distilled 4 major trend groups. All of them are reactions to this heavily changing landscape from different demographics.

1) All In The Moment
2) Search For Certainty
3) Billionare Futurism
4) Altered Life-Paths

For the detailed trend report. Please feel free to reach out for an interview.